The Chevy Silverado commercial called Lassie truck, compared the Silverado’s versatility to Lassie the dog. It is saying that the Silverado is as versatile as Lassie because it can help us in various tasks. I didn’t like this commercial at first simply because I am a Ford guy and always will love my Ford trucks. The second reason I didn’t like the commercial is because all the things that the truck was helping people do are easy as pie. Any truck could perform those tasks, such as pulling a kid out of a well; a little 4 cylinder Ford Ranger with a winch could do that. Tow a sea doo during a rain storm, I’ve seen a Ford Torus pull a sea doo and a rain storm any car or truck should be able to drive through that. Pulling a inflated hot air balloon, they may weight hundreds of pounds but when they are inflated it’s the same concept as pulling something through water its much easier. As far as rushing to the scene of an erupting volcano, as far as I’m concerned you might as well turn that little Chevy around before it melts. A Ford F-150 on the other hand, nothing can beat it, has a fully boxed frame. That means that it virtually impossible for it to bend, twist, or break. The Silverado’s v8 has 335 horsepower compared to the F-150’s 310, but it gets worse gas millage plus despite the fact is has more horsepower; the F-150 out tows the Silverado by 3,400 pounds. Chevy should come up with a more realistic commercial for their trucks.
You are definitely NOT the audience the creators of the commercial were going for. Who was this message aimed at? Who would "buy" the claims the commercial makes (visually) about the truck? Who doesn't know better? Considering this, did the commercial succeed?
ReplyDeleteIn other words, would someone who is clueless about trucks be impressed?